Our story, mission, and the team behind the brand
BTFD Shirts was born in 2020 when our founder, a fashion enthusiast with a background in finance, noticed that the best time to invest in quality clothing was often when particular styles were temporarily out of favor – essentially "buying the fashion dip."
This philosophy inspired not just a clothing line, but a movement that encourages people to recognize value and quality even when it's not the current trend, knowing that true style always comes back around.
What started as a small online store with just three shirt designs has grown into a full fashion brand with a loyal following who appreciate our unique approach to style and quality.
At BTFD Shirts, our mission is to create clothing that stands the test of time in both quality and style, encouraging our customers to invest in pieces that appreciate in value through their longevity and timeless appeal.
We believe in creating products that last, reducing waste and environmental impact through quality materials and timeless designs.
Every BTFD shirt is made under fair working conditions with partners who share our commitment to ethical manufacturing.
We never compromise on materials or craftsmanship, ensuring that every shirt feels as good as it looks, wash after wash.
We're building more than a brand – we're creating a community of individuals who value style with substance.
Founder & Creative Director
With a background in both finance and fashion design, Alex brings a unique perspective to clothing that combines value and style.
Head of Design
Jamie's eye for emerging trends and timeless designs ensures that our shirts are always ahead of the curve.
Production Manager
Marcus oversees our ethical manufacturing partnerships and ensures that every shirt meets our high quality standards.
Marketing Director
Sofia spreads the BTFD philosophy through creative campaigns that emphasize the value of investing in quality fashion.
BTFD Shirts founded with three original designs
Expanded to a full collection of 12 designs
Reached 10,000 customers and launched our sustainable line
Opened our first physical store and expanded internationally
"True style isn't about chasing trends, but about recognizing quality and making smart investments in your wardrobe that stand the test of time."
